Having read the comments from Kenny Sia about Lifestyle Card Membership, I have to agree with him that many of the benefits given by the club is indeed useless. And to top things off, I was surprised to learn that as a so called "previledged" member, the hotel room rates (even after 50% discount) is still more expensive than the hotel's internet rate or promotion packages.
So what is the point of using the card? This was the exact question I post to the sales rep in the Lifestyle office and to my surprise, they gave me this reply:
Sales Rep: Sir, in actual fact, the main benefit of the card is for dining only. The hotel reservations actually not worth it one. Booking from internet or travel agent much cheaper.
Ken: How come you guys never highlighted this before during your sales call? I am sure many people would feel that they have been cheated. You only tell us this after we have joined.
Sales Rep: Utter Silence
I think SEDC should improve their membership benefits if they want to continue to gain more customer confidence. Otherwise they will be losing more members soon enough.
Cheers!
Ken
Wednesday, May 9, 2007
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